For publishers · Frontpage

A space your newsroom owns

Reach your audience on the open social web, without renting the ground you stand on.

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  • Why it matters

    Newsrooms spent two decades building audiences on platforms they did not control, and then watched the reach get switched off. The open social web changes the power dynamics. The social web is open, the identity layer is shared, and no single company decides who sees your journalism.

  • A venue you own

    Frontpage is a space your organization owns inside that open network. Your audience finds you on a multitude of apps, and only you own the relationship with them. The technical layer underneath is a shared open standard called the AT Protocol, that hundreds of apps are built on.

  • What Frontpage does for you

    Today, Frontpage auto-publishes from your RSS feed, aggregates the conversation around your articles, and lists your journalists for readers to follow. Soon, you will be able to feature content, customize your page, incorporate livestreaming and much more. You can claim your Frontpage today with our Publisher tool.

What your readers see

Frontpages as they appear in mu today.

  • A Frontpage in mu: the outlet name with a verified badge, a Follow button, topic tags, and its latest story with image and a Share this story button.

    Your Frontpage in mu

    Your latest stories, published automatically from your RSS feed, with a Follow button for readers.

  • A story in mu with a panel titled This story in the Atmosphere, listing posts about it from the outlet and its journalists, with reply, repost and like counts.

    The conversation around each story

    Posts about your article from across the network, gathered under it, including your own journalists.

  • A list of news outlets in mu that a reader can switch between, each with its logo.

    One tap between outlets

    Readers move between the Frontpages they follow without leaving the app.

Publisher

Post and syndicate across the open social web from one place.

Claim your Frontpage

  • One place to publish

    Publisher is the backend for Frontpage. It is a single place to post across the open social web, with analytics to understand how your content is doing and how it compares with other outlets.

  • Yours may already be waiting

    We have pre-filled more than 500 Frontpages, so your outlet's may already be waiting for you to claim it.

Reactions and followers, day by day

Likes, reposts, replies and quotes on your posts every day, and the followers you gained and lost over the period.

Stacked bar chart of daily reactions split into likes, reposts, replies and quotes, above follower counts: 114 gained, 16 lost, net plus 98.

Sample data from a fictional outlet.